Broadcast campaigns are the most direct way to reach your customers. Unlike social media posts that algorithms hide, or emails that land in spam, a WhatsApp broadcast lands in each customer's personal chat as a private message from your store.
But there is a right way and a wrong way to do broadcasts. Send too many without targeting, and customers block you. Send the right message to the right segment at the right time, and you see 15-25% conversion rates. This guide covers the complete strategy. For the full WhatsApp commerce framework, read the Commerce OS guide first.
The Difference Between Broadcasts and Group Messages
Many store owners confuse broadcast campaigns with WhatsApp group messages. They are different:
| Factor | Group Message | Broadcast Campaign |
|---|---|---|
| Visibility | Everyone sees each other's replies | Private 1-on-1 chat |
| Number limit | 1,024 max per group | Unlimited via API |
| Reply handling | Chaos — everyone replies in one thread | Each reply goes to your team inbox separately |
| Professionalism | Low — feels like a WhatsApp uncle group | High — feels like a personal message from the store |
Audience Segmentation: Who to Send What
The difference between a broadcast that converts and one that gets ignored is targeting. SaleviaCon's built-in audience segments help you send the right message to the right person:
VIP Customers (Top 20% by Spend)
Send exclusive early access to new collections, birthday rewards, and personalized "we miss you" offers. These customers account for 60-80% of your revenue. Treat them differently.
Inactive Customers (No Purchase in 30+ Days)
Re-engagement campaigns with a special discount work best here. "It has been a while! Here is 15% off your next order." Recovery rates of 12-18% on this segment are common.
New Customers (First Purchase in Last 30 Days)
Welcome sequences and educational content about your products. Do not hard-sell new customers. Build the relationship first.
Regular Customers (2+ Purchases in Last 90 Days)
Product recommendations based on past purchases, restock alerts, and loyalty points updates. These customers already trust you — cross-sell naturally.
Pre-Built Campaign Templates
SaleviaCon includes 7 ready-to-use broadcast templates. Each can be customized and supports dynamic fields:
- Welcome Message — Sent automatically after first purchase. Includes store policies and a discount code for the next order.
- Order Confirmation — Order details, amount, expected delivery. Fills {name}, {order_id}, {amount}, {date} automatically.
- Shipping Update — Courier name and tracking number. Customers stop asking "Where is my order?"
- Cart Reminder — The recovery sequence covered in the cart recovery guide.
- Feedback Request — Sent 3 days after delivery. One-click rating. Builds social proof for your store.
- Loyalty Points Update — Points balance and tier status. Keeps customers engaged with your loyalty program.
- Offer / Discount — Seasonal promotions, clearance sales, and flash deals.
Best Practices for High-Converting Broadcasts
Keep It Personal
Use the customer's name in the first line. Messages with personalization see 2x higher reply rates. "Assalam-o-Alaikum {name}!" works better than "Dear valued customer."
One Goal Per Message
Do not ask a customer to visit your catalog, check their points, AND use a discount code in one message. One clear call-to-action. "Reply ORDER to buy" is better than a paragraph of options.
Respect Frequency
Maximum 2 broadcast campaigns per week to VIP customers. Maximum 1 per week to everyone else. More than that and you risk being blocked. WhatsApp's Business API also has quality score penalties for high message volume.
Schedule Strategically
Pakistan stores see best results between 11 AM and 2 PM (lunch break browsing) and 8 PM to 10 PM (evening shopping). Avoid Friday 1-3 PM (Jummah prayer time) and late nights after 11 PM.
Analytics and Optimization
Every broadcast campaign in SaleviaCon shows:
- Messages sent — Total delivered
- Replies received — Customers who responded
- Conversion rate — Replies that led to an order
- Revenue generated — Total sales from the campaign
Use this data to refine your messaging. If a campaign gets high replies but low conversions, the offer is wrong. If open rates drop, the frequency is too high.
Setting Up a Broadcast in SaleviaCon
- Go to Broadcasts in the dashboard sidebar
- Click "New Campaign" — choose a template or start from scratch
- Write your message — use dynamic fields for personalization
- Select audience — choose a segment or upload a custom list
- Schedule or send — choose immediate or pick a date and time
- Review and launch — the system validates your message against WhatsApp's template policy
First campaign set up in under 5 minutes.
Compliance: Staying Within WhatsApp's Rules
WhatsApp Business API has strict opt-in requirements. Customers must have agreed to receive messages from you. SaleviaCon handles this automatically — only customers who have opted in (via the catalog, order confirmation, or manual opt-in) receive broadcasts. The system prevents you from messaging customers who have not opted in, protecting your WhatsApp quality score.
External resource: WhatsApp Business API Pricing & Policy — Meta for official rules on messaging and opt-in requirements.
Frequently Asked Questions
Q: Can I send images and videos in broadcasts?
Yes. WhatsApp Business API supports images, videos, documents, and interactive buttons in broadcast messages.
Q: How many customers can I message per broadcast?
No hard limit on SaleviaCon. Your WhatsApp Business API number has daily limits based on its quality score. The dashboard shows your available capacity.
Q: Does SaleviaCon support Urdu/Arabic broadcasts?
Yes. Create templates entirely in Urdu script or Arabic. The system handles right-to-left text correctly.